Building an urban project including all the stakeholders into the definition and construction of it
The paradigm shift from a strongly scheduled planning approach to the smaller and more flexible approach of urban project implies a new relationship between stakeholders. The new social and political framework is an incentive to include more the citizens and different stakeholders in the process of definition and construction of the urban project ; against a french tradition of planning, which was a univocal top-down process, induced by large scale land development and led by public authorities only.
Stakeholder management helps the urban developer/planner job to evolve. It also changes the relationship of local politicians with the territory they embody. Stakeholder management aims to go along with each stakeholder, in the project shaping as well as in the discussion between them. Thus, it allows to associate and open up a dialogue between all the different stakeholders involved or willing to be involved. In order to achieve these goals, workshops are organized among stakeholder groups or between the different groups. This process allows each group to express its opinion. After this workshop, it is important to communicate each group’s position. It is also crucial to give a clear insight regarding the authorities and regulatory requirement.
PROMOTER TYPOLOGY Public authority, private company PRACTICE TYPOLOGY Formally established, publicly driven ACTIVITY TYPOLOGY Information/communication tools concerning urban space, its use and transformation Gamification and playful tools to learn more about urban spaces Local communities mobilisation INVOLVED ACTORS local citizens & workers local authorities FINANCING Public SPACE OWNERSHIP&TYPOLOGY Mixed owned, brownfield/public space/whole city CITY/REGION Marseille (France) WEB REFERENCE